About Us

Our Mission

To inspire a holistic, balanced and inclusive approach to development based on human happiness and the wellbeing of all life forms.

Bhutan’s New Development Paradigm (NDP) initiative is part of the worldwide effort to help define a new and more viable post-2015 global development agenda. The report, Happiness: Towards a New Development Paradigm was submitted to the UN in December 2013. The NDP is grounded in the principles of Gross National Happiness  – the unique vision of human development first proposed by the 4th King of Bhutan, His Majesty Jigme Singye Wangchuck, in the early 1970s when he declared that “Gross National Happiness is more important than Gross National Product.”

Gross National Happiness (GNH) proposes that responsible development is characterized by the right balance between equitable and sustainable livelihood, ecological conservation, good governance and a dynamic and thriving culture. This, in turn, fosters the sense of sufficiency and contentment which promotes harmony and connectedness with nature, others and ourselves – the essence of true happiness. The human aspiration for happiness transcends all the dividing contours of society and has the power to unite all of humanity.

Through the NDP initiative, Bhutan hopes to inspire a more holistic, balanced and inclusive approach to development, which recognises the interdependent nature of reality and the inescapable connectedness of human happiness and wellbeing with the wellbeing of all life on our precious and finite planet.

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